Agents
Models And Agents
Understand the difference between a model and an agent in Repen.
The Difference Between A Model And An Agent
| Item | What it is | What it controls |
|---|---|---|
model | The playbook | Persona, prompt, knowledge, qualification, booking behavior, and workflow settings |
agent | The rep using the playbook | Live execution capacity for calls and tasks |
A model changes behavior. An agent changes capacity.
Simple Way To Think About It
- the model is the playbook
- the agent is the rep using that playbook
What A Model Usually Includes
- persona
- instructions and prompt
- qualification logic
- booking settings
- knowledge or FAQ content
- voice and related workflow settings
What An Agent Does
An agent uses a model while working a live task.
Each agent can only do one task at a time, which means one agent can only call one lead at a time.
If you need different conversations, create more models. If you need more simultaneous calls, add more agents.
Common Examples
Webinar Setter Model
Used when webinar leads need a specific tone, specific context, and a dedicated qualification script.
Book Funnel Model
Used when leads already consumed a specific asset and need different follow-up questions and context.
No-Show Follow-Up Model
Used when the script should focus on rescheduling, missed appointment recovery, and urgency.
When To Create More Models
Create a new model when the conversation itself should change because of:
- a different offer
- a different script
- a different persona
- a different knowledge base
- different qualification criteria
When To Add More Agents
Add more agents when you need more parallel calling capacity.
Customers often assume creating more models gives them more throughput. It does not. Throughput increases when you add more agents.