Leads

Manage Pipeline Status

Move leads through the pipeline in a way your whole team can follow.

How to move leads

In All Leads, you can drag a lead card from one column to another. Repen also keeps the order inside each column, so you can prioritize leads there as well.

Suggested meaning for each stage

Queued

New leads that have not yet been worked meaningfully.

Called

Leads that have already had contact or call activity.

Qualified

Leads that fit your offer and should stay active.

Booked Appointment

Leads with a scheduled meeting or next step.

No Show

Leads that booked but did not attend.

Disqualified

Leads that are not a fit or should be removed from the active workflow.

Team rule

Decide internally what causes a status change and document it. The pipeline works best when everyone moves leads for the same reason.

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